Visitor & Tourism Organizations

Industry Resources

Books

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. In doing so, it provides an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
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Featured Article

Can You Really Overhaul a Nation's Customer Service Culture?
By New York Times, USA Today and Amazon.com bestseller, Ron Kaufman, Author and Founder of UP! Your Service.

In a harsh global economy, great service is the price of admission. Companies whose cultures aren't built around the ability and the willingness—no, the eagerness—to delight the customer won't survive. You know this. And if you're a leader at global enterprise, no doubt you've gained more than a few gray hairs worrying about it. It's true: Transforming a culture that crosses many boundaries is no small task. But I have a question that might put it all in perspective: If an entire nation can build a service-based brand and culture, what's stopping you?.. Read More»

Recommended Blogs

Small City Branding Around the World
This is a blog written by Bill Baker about how cities all around the world are using marketing techniques in order to bring in more tourism.
Visit blog
Canadian Tourism Commission
This blog not only focuses on tourism efforts in Canada, but also looks at eleven other countries to create a global marketing resource.
Visit blog

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