Overview

Be sure to check out our program below. Feel free to contact us with any questions you may have.

Featured Program

GeoBranding Caucus at the 2011 Rugby World Cup

October 19, 2011
Auckland, New Zealand
geobranding caucus logo

On October 19th more than 40 executives convened in Auckland, New Zealand at the CMO Council's GeoBranding Caucus. This timely gathering of local and visiting marketers attending the Rugby World Cup 2011 and doing business in New Zealand provided an opportunity for the CMO Council to extend its thought leadership role and further conversations with marketers worldwide.

The CMO Council engaged New Zealand marketers and those visiting from other countries in a dialogue on the Nation Branding benefits, economic value and operational intricacies of hosting large global sports events. Conversations were focused on how the Rugby World Cup hosting is likely to further New Zealand's destination marketing and economic development programs, as well as what measures and metrics have been defined to scorecard the effectiveness of the New Zealand 2011 campaign. Participants also discussed how New Zealand product and service marketers are leveraging country of origin in their brand marketing campaigns.

The gathering featured conversations led by executives from prominent local businesses as well as visiting Rugby World Cup sponsors, partners and suppliers. The agenda included:

Making the Business Case for Sports Event Hosting and Sponsorship by Countries, Cities and Brands
Leon Grice, Director, New Zealand 2011
Driving Global Brand Exposure Through Local Event Sponsorship
Michael Brooks, Director of Business Development, KPMG New Zealand
Rugby World Cup 2011 – Activating a Global Sponsorship
Stuart Cameron, VP Regional Marketing, MasterCard Worldwide

To follow the CMO Council's inaugural GeoBranding Caucus where more than 40 senior executives convened in Auckland, New Zealand, we are providing the opportunity to view the content developed which showcases the Nation Branding benefits, economic value and operational intricacies of hosting large global sports events. To download the content generated from the event please fill out the form below to access a podcast of the event along with a speaker presentation.

Download Content

Please Click Here to download the KPMG presentation for GeoBranding Caucus and podcast recording of the event.

Click to View Event Snapshots:

In Partnership with :

Programs

Books

Tourism Strategies and Local Responses in Southern Africa
Author: Petri Hottola

Tourism growth is one of the primary drivers of economic development and is a core strategy at local and national levels to improve the lives of local communities. However, tourism can bring both advantages and disadvantages to communities and not all national strategies in tourism management are applicable or suitable in private, community-based and public sectors. Tourism is used as a main instrument of nation building in many postcolonial countries such as Namibia, South Africa, Botswana and Madagascar.
View on Amazon

Recommended Blogs

South Africa
A South African blog focused on the latest news within the football world, most importantly the approaching World Cup 2010.
Visit blog
New Zimbabwe
A blog written from Zimbabwe about the latest news both within their own government and current news from other parts of the world.
Visit blog
Global Grind
An American blog focused on music, hiphop culture, gossip and entertainment, news and politics.
Visit blog
South Africa FIFA Updates 2010
A blog devoted entirely to World Cup Fifa Updates and issues.
Visit blog

Privacy Policy

The GeoBranding Center takes privacy very seriously and are committed to respecting your online privacy. Throughout the data collection process, all necessary steps are taken to ensure that data (“Personal Information”) is used only according to the purposes that we have clearly stated. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, a phone number for work, home or mobile communications, an e-mail address or other contact information, whether at work or at home.

Purposes for which information is collected
All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

Your right to 'opt out'
Under the Data Protection Act, you have the right to 'opt out' of direct marketing campaigns. If you previously gave consent for data to be used and wish to opt out later, you can inform us in writing or by email. Data submitted to www.geobrandingcenter.org will then not be used for any kind of direct marketing or provided to third parties. However, you may still receive mail from us about your purchases, registrations, or subscriptions.

Use of email addresses
By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your membership within the CMO Council. Your email address may also be used to send unsolicited marketing material from approved CMO Council partners.

If you would like to unsubscribe from all email communication, please email vwang@globalfluency.com and type Opt-out in the subject line.

For more information
This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

Security
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Financial data is hosted in a high-security, fully redundant, risk-free data center. All transactions occur over secure SSL connections.