Overview

Be sure to check out ourcurrent and past program below. Feel free to contact us with any questions you may have.

The CMO Council's Geobranding center focuses on initiatives that can help destination marketers worldwide gain expert knowledge and deliver better experience through insights gained by global travelers and subject matter experts.

Be an ADEPT Traveler: Care Less About Travel Stress

This thought leadership initiative seeks to uncover how to make travel less stressful and more pleasurable. The goal of this program is to help destination marketers and travel service providers deliver better experiences and reduce irritation, consternation and aggravation.

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HOW GLOBAL VOICES SHAPE TRAVEL CHOICES

The goal of this initiative is to uncover the impact of consumer apprehension on travel intention. The initiative uncovers the degree to which safety, security and health concerns are influencing travel planning, mode of travel and destination selection.

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