Media Center / Press Releases

SAN JOSE, Calif. - Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel Experience

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San Jose, Calif. - Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security Information; 62 Percent of More Than 2,000 Leisure Travelers Will Cancel Plans to Avoid Regions or Continents Experiencing Health or Safety Concerns

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San Jose, Calif. - One in Four Global Travelers Ditched Travel Plans Over Safety Concerns in 2015; Africa Suffers Most, With 53 Percent of Leisure Tourists Unwilling to Go Due to Worries About Personal Safety and 46 Percent Fearful of Diseases Like Ebola

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April 27, 2015

New Orleans Tourism Marketing Campaign Promotes New Orleans as Destination for Endless Possibility
"Follow Your NOLA" uses cross-channel storytelling and an integrated marketing campaign

New Orleans, LA - New Orleans Tourism Marketing Campaign Promotes New Orleans as Destination for Endless Possibility "Follow Your NOLA" uses cross-channel storytelling and an integrated marketing campaignto build New Orleans as a premier year-round travel destination  

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April 2, 2015

TOURISM VICTORIA LEADS INDUSTRY WITH NEW CAMPAIGN IN SAN FRANCISCO
VICTORIA, BEYOND WORDS ALSO IN SEATTLE, PORTLAND AND VANCOUVER

- Victoria, B.C. – Tourism Victoria announced this week a new campaign showcasing the destination to visitors in Vancouver, Seattle and for the first time directly targeting San Francisco. While previous campaigns had digital advertising in the California market, Victoria, Beyond Words will focus on the market with targeted media and trade activities.

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Tokyo, Japan - TOKYO, Japan (Feb. 11, 2015) ? Toshiba Corporation (TOKYO: 6502) announces it has been appointed an Official Sponsor of the Rugby World Cup 2015, renewing the company?s support for the biggest tournament in rugby for the third consecutive time. Rugby World Cup 2015 will see 48 matches take place across England and Wales from September 18 to October 31, 2015.

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February 5, 2015

Tourism adapts to challenges and gains new momentum
The tourism sector in the Middle East and North Africa has been largely able to adapt and recover in recent times and even bounce back over the past year. Against this backdrop, several tourism ministers of the region, Spanish authorities and private

MIddle East & North Africa -

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May 21, 2014

ALL ABOARD FLORIDA WILL GENERATE MORE THAN $6 BILLION IN POSITIVE ECONOMIC IMPACT FOR THE STATE OF FLORIDA OVER THE NEXT EIGHT YEARS
Project Will Serve as Engine for Growth and Prosperity for Florida Cities and Local Governments

- MIAMI – May 21, 2014 – All Aboard Florida, the express, intercity passenger rail service owned by Florida East Coast Industries, will add nearly $3.5 billion in GDP to the state of Florida’s economy.  In addition, over the next eight years the project will generate an estimated $2 billion in labor income and over $600 million in tax revenues for Federal, State, and Local governments.  According to findings from an economic impact study conducted by The Washington Economics Group, Inc. (WEG), a leading economic consulting practice based in Florida and led by Dr. Tony Villamil, Founder and Principle, the economic stimulus impacts would begin at the start of the project’s construction in 2014.

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February 28, 2014

Costa Rica LAUNCHES NEW COUNTRY BRAND: Essential Costa Rica
The new brand identity aims to strengthen the destinations position as a leader in sustainable tourism and the global marketplace

- NEW YORK, NY – February 28, 2014– The Costa Rica Tourism Board, Instituto Costarricense de Turismo (ICT), officially unveiled the country’s new brand, “essential Costa Rica,” to  the North American market at the New York Times Travel Show. Situated in the heart of the Americas, between the Caribbean Sea and the Pacific Ocean, Costa Rica is a small nation with tremendous spirit, which served as the foundation for the new country brand. The new brand will be utilized as a tool not only to support tourism but also to attract international investors and boost foreign trade.

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- Madrid, October 17th, 2013 – Sydney has the world’s best city reputation according to Reputation Institute’s  2013 City RepTrak® Study, which surveys more than 22,000 people (general public) from the G8 countries. Fieldwork took place between January and February 2013

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June 26, 2012

A NEW MENU FOR TOURISM
For years, traditional maritime charm and rugged beauty have drawn a bounty of visitors to Atlantic Canada's shores. But these days, an evolution in all things gastronomic is calling global food-minded travelers looking for new action (and brew!) a-b

MONCTON, NEW BRUNSWICK - As North America's only mention in Lonely Planet's top 10 regions to visit in 2012, Canada's East Coast has officially been singled out for its unique appeal to gastronomes looking to experience everything from local potato vodka distilleries, organic farm wineries, and wharf-side oyster cafes, to mushroom foraging tours and farmstead cheese-making classes.

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October 17, 2011

CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011
Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers Attending 2011 Rugby World Cup Finals in Auckland

PALO ALTO, CA + AUCKLAND, New Zealand (Oct. 17, 2011) - GeoBranding is a hot topic as countries and cities invest billions to host mega-sports, arts and cultural events. Just how does this impact the health of host economies and the appeal of destinations seeking greater brand allure, investment and free-spending visitors?

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June 25, 2010

SOUTH AFRICA SCORES USER-GENERAGED ADS FROM ZOOPPA COMMUNITY
Zooppa Announces Winners of "Get Wildly Creative About South Africa" Ad Contest

SEATTLE, WA - As the 2010 FIFA World Cup casts the spotlight on South Africa this month, the winners for Zooppa’s "Get Wildly Creative About South Africa” advertising contest have been announced. The CMO Council and the International Marketing Council of South Africa orchestrated the competition to establish South Africa as a “competitive and relevant nation brand."

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June 10, 2010

ITALIAN VIDEOGRAPHER CAPTURES SPIRIT OF SOUTH AFRICA IN WILDLY CREATIVE CROWD-SOURCING AD CONTEST
"One and Eleven" Captures Top Prize in CMO Council's Get Wildly Creative About South Africa People-Inspired Nation Brand Advertising Contest

PALO ALTO, Calif. - A filmmaker from Italy has been awarded the Grand Prize in the Chief Marketing Officer (CMO) Council’s Get Wildly Creative About South Africa people-inspired nation brand advertising contest, which was powered by Zooppa, a global social media network of nearly 60,000 creative enthusiasts. Known by his Zooppa user name, Booris, the aspiring director used his own journey to South Africa to fuel his call to “stop using old maps to discover new lands” in his video "One and Eleven."

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June 7, 2010

GLOBALFLUENCY PARTNERS WITH AFRICA PRACTICE TO EXPAND NETWORK'S MULTI-CHANNEL MARKETING AND PR SERVICES ON THE AFRICAN CONTINENT
Strategic Affiliation Gives GlobalFluency the Largest Agency Footprint in Africa Through a Pan-African Network With Local Knowledge, Expertise and Presence in 15-Plus Countries

PALO ALTO, Calif - GlobalFluency, Inc., an international multi-channel marketing and perception management firm, today announced a partnership with africapractice, to provide strategic communications, corporate citizenship and public affairs capabilities across a fast growing, rapidly evolving regional market with over one billion consumers, 53 countries and a GDP of $2.2 trillion.

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May 12, 2010

SA AIRWAYS AND SA TOURISM GET WILDLY CREATIVE WITH "TRIP OF A LIFETIME" PRIZE PACKAGE FOR SOUTH AFRICA'S SOCIAL MEDIA AD CONTEST
Judging Panel of Business Leaders and Influencers Tapped To Select Winning Entry in People-Inspired Nation Brand Advertising Contest Hosted by Zooppa.com and Global Marketing Groups

PALO ALTO, Calif - A novel approach to nation branding, that invites creative input from the global Internet population, is attracting strong interest from social media networks, expatriate communities and aspiring ad professionals worldwide.

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March 2, 2010

CMO COUNCIL INAUGURATES NEW GEOBRANDING CENTER WITH BRAND SOUTH AFRICA SOCIAL MEDIA CONTEST AND ANALYTICS
Get Wildly Creative About South Africa Ad Contest on Zooppa.com Invites Global Citizens to Dream Up Great Ways to Promote 2010 FIFA World Cup Destination

PALO ALTO, Calif - Think you can beat Madison Avenue at producing pithy one-liners or cool, zany brand commercials? If so, you’ll want to enter the Get Wildly Creative About South Africa ad contest leading up to the FIFA World Cup. The football extravaganza to be hosted by this colorful, dynamic and diverse African nation is just 100 days away and South Africa is marking the start of the countdown today with a variety of patriotic celebrations and flag- flying spectacles.

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