Global / Reports & White Papers


Competitive Alternatives is KPMG’s guide to comparing international business locations in mature and high growth markets.

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Branding, as we know it, has traditionally been associated with products and services. Global companies and corporations and their marketing communications agencies have continued to create and use branding as a distinguishing and strategic competitive factor in the market place, and also in the battle for consumers.

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The BrandFinance® Nation Brand 100 provides a comprehensive report on the world’s leading nation brands and presents an analysis of the impact that a country’s reputation and image have on foreign consumers and investors.

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This report is focused on the comparative experience of office markets in three global financial centers --Hong Kong, London and New York--in the movement from recession to recovery.

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This year’s report, published under the theme “Managing in a Time of Turbulence”, reflects the difficulties the industry currently faces, which must be overcome to ensure strong sectorial growth in the future.

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