KNOWLEDGE CENTER

Every country's sense of pride lends itself to a unique way of marketing their attractions and featured destinations to the rest of the world. Take a glance at our featured country and read about how other countries have shaped their tourism efforts in our Knowledge Center.

02.05.2020 Tom Kaneshige

Coronavirus Impact: How Long Will It Last?

For geobranding professionals charged with marketing their countries, the Coronavirus feels like a punch to the gut. More than 200 deaths and 9,700 confirmed cases of infection, with the number of new cases growing tenfold last week. Delta Air Lines and American Airlines announced they will be suspending service to China.

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