Global / Facts & Stats

From Hotel News Resource…

The global travel industry remains on a growth path, and the number of outbound trips will probably increase by about 4 – 5 percent next year. 

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From The 2011-2012 Travel & Tourism Market Research Handbook…

Agritourism is a style of travel in which hospitality is offered on farms. Activities range from agricultural festivals to even opportunities to assist with farming tasks. According to the U.S. Travel Association, between 20% and 40% of farms in the U.S. are involved in agritourism in some way.

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From The 2011-2012 Travel & Tourism Market Research Handbook…

Arts tourism is gaining popularity in the U.S., with approximately 10,000 major arts and crafts festivals held annually. However, the Art Basel Miami Beach event has not only emerged as one of the major art events in the country, but has also brought in exhibitors from 30 different countries, with 41% from the U.S. and Canada, 49% from Europe, and the remainder from Latin America, Asia, and Africa.

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From The 2011-2012 Travel & Tourism Market Research Handbook…

Museums and cultural centers are increasingly using architectural tourism to attract patrons. Cincinnati’s Contemporary Arts Center, for example, experienced an 85% increase in attendance during the four-year period following the opening of the Lois & Richard Rosenthal Center, designed by Pritzker-prize winning architect Zaha Hadid.

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From The 2011-2012 Travel & Tourism Market Research Handbook…

Bird and butterfly watching have become staples of ecotourism. Over the past 10 years, bird-watching, also known as birding, has become a billion-dollar industry, and it is recognized as the second fastest-growing outdoor activity in America, behind gardening. Many baby boomers have flooded the hobby; they tend to drive their own cars to sites, stay at boutique hotels or B&Bs, and treat themselves to gourmet meals and boat tours.

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