Global / Facts & Stats

From Hotel News Resource…

The global travel industry remains on a growth path, and the number of outbound trips will probably increase by about 4 – 5 percent next year. 

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From CNBC…

Spain's National Statistics Institute recently said close to 33 million people visited the country during the first six months of 2016, around a 12 percent increase compared to the same period in 2015.

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From European Travel Commission…

Once a trip is booked, social media users turn to Facebook to post about their upcoming trip and find more information about their destination. 52% ‘liked’ a page specific to an upcoming vacation. 59% posted a status about an upcoming vacation.

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From European Travel Commission…

TripAdvisor Media Group led as the largest travel property with a smartphone audience of 6.7 million visitors, followed by Expedia Inc. with 6 million visitors and Southwest Airlines with 4.1 million visitors.

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From European Travel Commission…

52% of travelers use social media for summer vacation inspiration. Facebook is the traveler’s social network of choice, with 29% using the platform for holiday inspiration, ahead of TripAdvisor (14%) and Pinterest (4%).

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