Global / Books

We First

We First

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

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Tourism Strategies and Local Responses in Southern Africa

Tourism Strategies and Local Responses in Southern Africa

Tourism growth is one of the primary drivers of economic development and is a core strategy at local and national levels to improve the lives of local communities. However, tourism can bring both advantages and disadvantages to communities and not all national strategies are applicable or suitable at the grassroots level of tourism management in private, community-based and public sectors. Tourism is used as a main instrument of nation building in many postcolonial countries such as Namibia, South Africa, Botswana and Madagascar. Using case studies from these areas, this book examines the strategic objectives for tourism growth and how nationally-set objectives such as economic growth, increased employment, poverty reduction, black economic empowerment, environmental sustainability and reduction of regional inequalities work at the grassroots level. This book will challenge ongoing practices and provide new innovations for tourism development applicable to other developing countries.

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Strategic Marketing in Tourism Services

Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers’ needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms.

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Progress in Tourism Marketing (Advances in Tourism Research)

Progress in Tourism Marketing (Advances in Tourism Research)

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.

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Marketing in Travel and Tourism

Marketing in Travel and Tourism

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century.

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Marketing in the Hospitality Industry (5th Edition)

Marketing in the Hospitality Industry (5th Edition)

With the help of the American Hotel & Lodging Educational Institute, this book shows how easy it can be to market hotels and resorts in any city or country around the world.

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Marketing in Food, Hospitality, Tourism and Events

Marketing in Food, Hospitality, Tourism and Events

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

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Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

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Essentials of Global Marketing

Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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E-Commerce: The Internet and its Influence on the Travel Industry

E-Commerce: The Internet and its Influence on the Travel Industry

Technology is ubiquitous and hardly anything works without it. There have been many innovations but one of the most important inventions of our time was the Internet. There is no doubt that the Internet had the greatest impact on our lives. The Internet has changed the way we communicate with each other, look for information, entertain ourselves and the way we do business. Meanwhile, travel and tourism has become one of the fastest growing sectors. The main objective of this book is to investigate the influence of the Internet on the travel sector and to examine the role of travel agents in this context.

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Destination Brands, Managing Place Reputation

Destination Brands, Managing Place Reputation

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

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Business of Tourism

Business of Tourism

The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences including factors such as technological and economic change The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help you to not only understand these new changes but look at them with a critical eye and predict future trends. The historical context is combined with background theory and research plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the tourist to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.

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