Global / Books

We First

We First

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

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Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet

Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet

New York Times bestselling author Ron Kaufman knows the answer to this question, and not only believes we can do it better, but shows us how. In Uplifting Service he takes you on a journey into a new world of service that is guided by fundamental principles and actionable models. After more than two decades helping leaders transform their service cultures, Kaufman has discovered that while each successful team is different, the architecture they apply to build an uplifting service culture is the same.

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Tourism Strategies and Local Responses in Southern Africa

Tourism Strategies and Local Responses in Southern Africa

Tourism growth is one of the primary drivers of economic development and is a core strategy at local and national levels to improve the lives of local communities. However, tourism can bring both advantages and disadvantages to communities and not all national strategies are applicable or suitable at the grassroots level of tourism management in private, community-based and public sectors. Tourism is used as a main instrument of nation building in many postcolonial countries such as Namibia, South Africa, Botswana and Madagascar. Using case studies from these areas, this book examines the strategic objectives for tourism growth and how nationally-set objectives such as economic growth, increased employment, poverty reduction, black economic empowerment, environmental sustainability and reduction of regional inequalities work at the grassroots level. This book will challenge ongoing practices and provide new innovations for tourism development applicable to other developing countries.

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Tourism Branding (Bridging Tourism Theory and Practice)

Tourism Branding (Bridging Tourism Theory and Practice)

Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.

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The Arab World Unbound: Tapping into the Power of 350 Million Consumers

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.

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Strategic Marketing in Tourism Services

Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers’ needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms.

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Progress in Tourism Marketing (Advances in Tourism Research)

Progress in Tourism Marketing (Advances in Tourism Research)

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.

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Places: Identity, Image and Reputation

Places: Identity, Image and Reputation

Places depend on their reputations for almost everything in the modern world. But what can actually be done to understand and measure the reputations of places, and even to influence them? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.

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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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Olympic Cities: 2012 and the Remaking of London

Olympic Cities: 2012 and the Remaking of London

Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It evaluates the changing perceptions of the Olympic Games and the role of sport in the global media age in general and assesses the implication of 'mega-event' regeneration policies for local communities and their cultural, social and economic identities, with specific reference to east London and the Thames Gateway.

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Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations

Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations

This book offers a unique, in-depth investigation into 'image crisis' and the strategies to overcome it.

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Marketing in Travel and Tourism

Marketing in Travel and Tourism

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century.

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Marketing in the Hospitality Industry (5th Edition)

Marketing in the Hospitality Industry (5th Edition)

With the help of the American Hotel & Lodging Educational Institute, this book shows how easy it can be to market hotels and resorts in any city or country around the world.

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Marketing in Food, Hospitality, Tourism and Events

Marketing in Food, Hospitality, Tourism and Events

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

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Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

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Major League Winners: Using Sports and Cultural Centers as Tools for Economic Development

Major League Winners: Using Sports and Cultural Centers as Tools for Economic Development

An advisor to major league cities involved in multi-million dollar projects, Mark Rosentraub has extensively research how communities can use sports and cultural centers to spur economic and social development. In this book, he examines approaches that municipalities take and how they relate to the success or failure of their projects. He discusses the economics of sports and cultural centers and provides case studies examining economic redevelopment in several cities. A third section discusses errors made in the development and execution of various plans. The book closes by showing how municipalities can successfully turn municipal subsidies into income producing investments.

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Karma Cola: Marketing the Mystic East

Karma Cola: Marketing the Mystic East

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

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Islamic Branding and Marketing: Creating A Global Islamic Business

Islamic Branding and Marketing: Creating A Global Islamic Business

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities.

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Essentials of Global Marketing

Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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E-Commerce: The Internet and its Influence on the Travel Industry

E-Commerce: The Internet and its Influence on the Travel Industry

Technology is ubiquitous and hardly anything works without it. There have been many innovations but one of the most important inventions of our time was the Internet. There is no doubt that the Internet had the greatest impact on our lives. The Internet has changed the way we communicate with each other, look for information, entertain ourselves and the way we do business. Meanwhile, travel and tourism has become one of the fastest growing sectors. The main objective of this book is to investigate the influence of the Internet on the travel sector and to examine the role of travel agents in this context.

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Don't Africa Me:

Don't Africa Me: "Their" geo-branding war, "Our" trade, tourism wounds, and Winning like China

Don’t Africa Me takes on those waging geo-branding war against Africa, including those African immigrants who talk down Africa and threaten to send their “misbehaving” kids back to Africa thus grooming a generation indifferent to the continent. Others are pop stars and Hollywood celebrities using Africa to reposition and push their brands, the news media using images of Ugandan child soldiers and Kenyan scavengers to sing pity and pittance choruses that have continued to bruise and batter African countries, and global nonprofits that prey on poverty, denigrating the poor and deifying donors while committing most of the donations they get to high overhead and administrative costs.

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Destination Brands, Managing Place Reputation

Destination Brands, Managing Place Reputation

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

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Destination Branding for Small Cities

Destination Branding for Small Cities

Branding is one of todays hottest and most misunderstood destination management and marketing concepts. Destination Branding for Small Cities takes readers on a fascinating journey and shows how to orchestrate a successful brand for tourism and economic development.

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City Tourism: National Capital Perspectives

City Tourism: National Capital Perspectives

The bicentenary was indeed a key moment in the syntax of national imaging, and a key moment in the branding of Canberra due to the opening of Australia's new national icon – Parliament House.

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Business of Tourism

Business of Tourism

The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences including factors such as technological and economic change The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help you to not only understand these new changes but look at them with a critical eye and predict future trends. The historical context is combined with background theory and research plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the tourist to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.

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Branding New York: How a City in Crisis Was Sold to the World

Branding New York: How a City in Crisis Was Sold to the World

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

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Brand Singapore: How nation branding built Asia's leading global city

Brand Singapore: How nation branding built Asia's leading global city

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation.

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Brand New Ireland?: Tourism, Development and National Identity in the Irish Republic

Brand New Ireland?: Tourism, Development and National Identity in the Irish Republic

What role does the state have over national development within an increasingly globalized economy? Moreover, how do we conceive 'nationality' during periods of rapid economic and social change spurred on by globalization? By examining tourism in the Republic of Ireland over the past 20 years, Michael Clancy addresses these questions of national identity formation, as well as providing a detailed understanding of the political economy of tourism and development.

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Advances in Tourism Destination Marketing: Managing Networks

Advances in Tourism Destination Marketing: Managing Networks

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.

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