Global / Articles

September 20, 2016 -

Destination Marketing for Active Explorers - by Grace Pastore, Williams Helde

Destination marketing is the art of inspiration. It is, quite literally, moving people to act. Reaching the right consumers with tailored, impactful communications isn’t just a “nice-to-have” ability for brands and destinations. It’s the only way to survive in an industry saturated by products and services, diverse experience and consumer autonomy.

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Travel brands shouldn’t be on every platform simply to say they have a presence. But they should be on the most important platforms that their audiences are on, and intricately understand and excel at performing on those platforms.

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Tourism bureaus around the world banded together as a collective force to promote the economic impact of meetings and conventions during the first Global Meetings Industry Day (GMID) on April 14. GMID is spearheaded by the Washington, D.C.-based Meetings Mean Business Coalition (MMBC), which consists of some the biggest brands in hospitality and tourism, ranging from Marriott to Disney to Visit Florida. Previously, the event was specific to North America, called “NAMID.”

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April 5, 2016 - Skift

Tour Operators Hope Iran Becomes the Next Cuba - by Andrew Sheivachman

When U.S. President Barack Obama announced last year that he had successfully negotiated a deal to drop sanctions against Iran in return for more stringent monitoring of the country’s nuclear program, many believed that the opening of Iran to more American tourists was on the way.

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Dubai Expo 2020 unveiled its new logo and website this past weekend, inspired by an intricate gold ring discovered in an ancient lost city, symbolizing unity, connection and partnership.

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