Global / Articles

May 15, 2017 - Bradenton Herald

Florida Tourism Posts Record Numbers for First-quarter Visitation - by Mike Garbett

Even as Gov. Rick Scott laments a proposed 67 percent cut to Visit Florida’s budget, he was more than pleased to announce the Sunshine State attracted a record number of tourists during the first three months of 2017.

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May 4, 2017 - Los Angeles Times

California Tourism Industry Grows for the 7th Straight Year, Report Says - by Makeda Easter

California’s travel industry grew in 2016 and for the seventh consecutive year, according to Visit California, the state’s nonprofit tourism agency.

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April 3, 2017 - Skift

Mexico Can Thank Its Weak Peso For a Booming Tourism Industry - by Dion Rabouin

Mexican airports and tourism operators are fast becoming a hotspot for investors betting they will escape the trade-related worries that have squeezed some other assets there, with lingering weakness in the peso seen providing further upside.

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March 31, 2017 - MarTech Series

California Triumphs in State Brand Battle - by Avinash Duduskar

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. A brand’s strength is assessed (based on factors such as marketing investment, familiarity, preference, sustainability and margins) to determine what proportion of a business’s revenue is contributed by the brand. This is projected into perpetuity to determine the brand’s value. America’s 500 most valuable brands, classified by both their industry and their state, are featured in the Brand Finance US 500.

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February 9, 2017 - Denver Post

Tourism Industry Debating Impact of Trump Travel Ban - by Beth J. Harpaz

President Donald Trump’s travel ban is not only being debated in the courts, it’s also being debated by the travel industry.

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