Global / Articles

Tourism is a multi-billion dollar industy for New Zealand - and appetite from overseas travellers is increasing at an increasing rate, leaving some Kiwis to question whether we have the infrastructure to cope with the influx of guests. 

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January 18, 2017 - Travel Pulse

Palau Islands Looking to Attract Only the Wealthiest Travelers - by Donald Wood

Due to concerns about the impact of mass tourism, the president of Palau—a string of islands in the western Pacific Ocean—has proposed a new law which would only allow five-star hotels in the country.

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January 5, 2017 - GreenBiz

The Dirt on Tourism and Climate Change - by Mike Hower

More than many other industries, tourism relies on a stable climate, whether attracting customers to lavish lakes, bountiful beaches or majestic mountains. But as myriad scientific studies show, climate change is causing more extreme and unpredictable variations in weather that only will worsen as carbon continues to spew into the atmosphere.

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September 20, 2016 -

Destination Marketing for Active Explorers - by Grace Pastore, Williams Helde

Destination marketing is the art of inspiration. It is, quite literally, moving people to act. Reaching the right consumers with tailored, impactful communications isn’t just a “nice-to-have” ability for brands and destinations. It’s the only way to survive in an industry saturated by products and services, diverse experience and consumer autonomy.

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Travel brands shouldn’t be on every platform simply to say they have a presence. But they should be on the most important platforms that their audiences are on, and intricately understand and excel at performing on those platforms.

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