Countries / Overview

An initial nation brand benchmark assessment of Brand South Africa will be undertaken by the CMO Council using PR Newswire’s eWatch and Social Media Metrics services followed by monthly tracking of media coverage and online conversations.

Featured Research

In Focus: China

08.05.10The Chinese are everywhere

DEEP in Lesotho’s arid, starkly beautiful eastern highlands, Mokhotlong is the remotest town in one of Africa’s poorer countries. Not until the 1950s could you reach it on a proper road. But its isolation has not sealed it off from global economic forces. On the main street, the petrol station is Chinese-owned. Next to it stands the Hui Hua supermarket. Then comes the Hua Tai ironmonger and the Ji Li Lai general store. Read more

Featured Country Facts & Stats

China’s positive ratings have fallen six points over the year to 39%.
Domestic tourists in China made 1.9 billion trips last year, a rise of 11 percent, which generated 1 trillion Yuan of revenue for the industry, up 15 percent from a year ago, the National Tourism Administration.
Outbound trips from China rose 3.6 percent to 47.5 million.
South African Breweries (SABMiller) ranks as the second largest brewing company in the world. It supplies up to 50% of China's beer, and owns Castle Lager, Peroni and Miller.

Featured Blogs

Brand Management World Blog
Brand Management World is a blog addressing those interested in marketing and building attractive brands. We focus our content to help you, Market, Brand & Grow Your Business. Visit blog
Brand Insight Blog
This is a branding blog of practical advice, ideas and examples. Every week the Brand Insight Blog offers deep, insightful articles you can use to launch a new brand or improve your existing business. Visit blog

Blogs

Easy Destination Blog
Travel, food, and drink, destination tips, family travel suggestions and recommendations from around the world on EasyDestination.
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Six Nations Hospitality
An online update of the Six Nations Hospitality Championships as well as football news throughout the world.
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Articles

Date: Jul 25, 2010Jakarta Globe Martin Roll: New Global Cities Can Invent Great Futures for Themselves
Branding has become ubiquitous. What started as a tactic to differentiate products from their various competitors in order to…Read more
Date: Jul 21, 2010Nation-Branding.info Branding Taiwan through gastrodiplomacy
This posting explains Taiwan’s efforts to use gastrodiplomacy as a means to enhance and expand the island’s reputation as…Read more

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Knowledge Center

Books

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. In doing so, it provides an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
View on Amazon

Featured Article

Can You Really Overhaul a Nation's Customer Service Culture?
By New York Times, USA Today and Amazon.com bestseller, Ron Kaufman, Author and Founder of UP! Your Service.

In a harsh global economy, great service is the price of admission. Companies whose cultures aren't built around the ability and the willingness—no, the eagerness—to delight the customer won't survive. You know this. And if you're a leader at global enterprise, no doubt you've gained more than a few gray hairs worrying about it. It's true: Transforming a culture that crosses many boundaries is no small task. But I have a question that might put it all in perspective: If an entire nation can build a service-based brand and culture, what's stopping you?.. Read More»

Recommended Blogs

Small City Branding Around the World
This is a blog written by Bill Baker about how cities all around the world are using marketing techniques in order to bring in more tourism.
Visit blog
Canadian Tourism Commission
This blog not only focuses on tourism efforts in Canada, but also looks at eleven other countries to create a global marketing resource.
Visit blog

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