Countries / Articles

May 3, 2011 - BusinessDay Online

Brand loyalty plays out ‘big time’ in Nigeria, Argentine friendly - by Daniel Obi

In spite of the fact that Guinness is the major sponsor of the international friendly match between Nigeria and Argentina, other brands interestingly are scrambling to latch on to the match for brand equity in a match billed for Abuja on June 1.The world over, football has a great followership and the calculation of brands is how to

January 3, 2011 - Vancouver Sun

The rise of the country branding industry - by Andrew Hammond

Whether it be the Haiti Presidential second round election (expected on Jan. 16); the Peruvian Parliamentary and Presidential ballots (in April); or the Argentinian presidential election (in October), the precise outcome of several key ballots in the Americas in 2011 is uncertain.

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Countries / Articles

May 3, 2011 - BusinessDay Online

January 3, 2011 - Vancouver Sun

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May 3, 2011 - BusinessDay Online

January 3, 2011 - Vancouver Sun