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This year marks the 60th anniversary of the establishment of diplomatic relations between Finland and China. In September 2004, Finland was granted Approved Destination Status (ADS) by Chinese tourism authorities, which resulted in a boom for the tourism industries of both countries.
Read moreThe report essentially suggests that Finland should profile itself as a global problem-solver in a number of key areas where Finland has its strengths – Functionality (’Finland Works’, the authors say), Water (’Drink Finland’) and Education (’Finland gives you a lesson’).
Read moreA delegation set up to improve Finland’s international reputation says the country should profile itself as a problem-solver focused on functionality, nature and education.
Read moreThe Finnish Foreign Ministry's press release, according to which former Nokia CEO Jorma Ollila was to start work on creating a country brand for Finland, took many by surprise in September 2008. According to the press release, Minister for Foreign Affairs Alexander Stubb had set up a high-level delegation to develop a national brand for Finland.
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