Countries / Articles

December 14, 2010 - Beijing Review

A Great Leap Forward - by Chen Ran

This year marks the 60th anniversary of the establishment of diplomatic relations between Finland and China. In September 2004, Finland was granted Approved Destination Status (ADS) by Chinese tourism authorities, which resulted in a boom for the tourism industries of both countries.

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November 27, 2010 -

Finnish nation branding workgroup unveils Brand Finland strategy

The report essentially suggests that Finland should profile itself as a global problem-solver in a number of key areas where Finland has its strengths – Functionality (’Finland Works’, the authors say), Water (’Drink Finland’) and Education (’Finland gives you a lesson’).

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November 25, 2010 - YLE Uutiset

Branding Finland: Functionality, Nature, Education

A delegation set up to improve Finland’s international reputation says the country should profile itself as a problem-solver focused on functionality, nature and education.

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October 27, 2010 -

An update on Finland’s country branding programme - by Jaakko Lyytinen

The Finnish Foreign Ministry's press release, according to which former Nokia CEO Jorma Ollila was to start work on creating a country brand for Finland, took many by surprise in September 2008. According to the press release, Minister for Foreign Affairs Alexander Stubb had set up a high-level delegation to develop a national brand for Finland.

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February 10, 2010 - Nation-Branding

New insights on Finland’s country branding program - by Finnish-Dutch Trade Guild
The audience learned that the country branding is very competitive arena. Some countries invest fortunes in polishing their country brand, and have brutally planned commercial strategies and long-term plans to support the country’s image. In Finland, this kind of country brand machinery has not existed. Read more

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