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Scotland - renowned for its stunning landscapes, whisky, haggis, kilts and bagpipes - attracts some 16 million people each year and the tourist authorities are hoping Disney could help boost the numbers further.
Read moreScottish stars were out in force at the Hollywood premiere of the animated film Brave, which officials hope will boost tourism and the economy north of the border by £140 million.
Read moreSupport for the Rugby World Cup 2011 comes in all shapes and sizes. The Jupiter Drawing Room's 'Team of Millions' ad campaign for Absa's sponsorship of the Springboks has rallied thousands of fans, Brand Inc Sport is developing a comprehensive through-the-line ad campaign for Shield Deodorant 'Official deodorant of the Springboks' and GraphicMail is running a weekly mobile marketing campaign with T-art to help promote its Springbok Supporter competition.
Read moreVisitBritain has stepped in to defend its tourism policies after the country was branded ‘appalling’ in the WEF Travel and Tourism Competitiveness Report published on Monday
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