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Travelers and distributors encounter a growing number of messages from established and emerging destinations, all competing for limited mind space and descretionary spending on scarce vacation time. Destinations need an efficient means to create a sense of place on travelers' mental maps.
Read moreJust days ahead of the CARICOM heads of government meeting in Montego Bay, St James, tourism stakeholders are calling for collective action on the long-promised regional marketing fund. "Our heads must now step outside the box and find the resources to fund a regional marketing programme that will see us branding ourselves as One Caribbean," Josef Forstmayr, newly elected president of the Caribbean Hotel and Tourism Organisation (CHTA).
Read moreThe Ministry of Tourism's near $10 million budget for advertising the Islands of The Bahamas externally is reaping good rewards for the country, Tourism Director General Vernice Walkine said yesterday.
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