Countries / Articles

An influx of Russian holidaymakers lifted Cyprus's tourist arrivals to a seven-year high in 2012, offering rare good news to a recession-hit economy, official data showed on Monday. Tourist arrivals to the Mediterranean island for January-December 2012 increased 3.0 percent reaching 2.46 million visitors, up from 2.39 million in 2011.

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August 13, 2012 - The Wall Street Journal

Russia Readies for Sochi 2014 — The Putin Games - by Paul Sonne and Richard Boudreaux

Welcome to Sochi, the Russian resort city on the Black Sea. In just a year and a half, the one-time summer playground for the Soviet elite will host the 2014 Winter Olympics and attempt to show the world that Russia can execute its first major global event since the fall of the USSR. The stakes—Russia's national pride—are high.

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June 19, 2012 - Russia Beyond the Headlines

Russia Needs a New Brand - by Anastasia Kazimirko-Kirillova

In order to become a destination for business events, Russia and its cities need to focus more on how it is perceived – and how it wants to be perceived.

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June 14, 2012 - Bloomberg Businessweek

Ukraine Party Ruined as Soccer Highlights Orange Revolt Flop - by Daryna Krasnolutska

Ukraine hoped the European soccer championships would showcase its progress since the Soviet Union collapsed. Instead, it's shining the spotlight on accusations of political repression, graft and aging infrastructure.

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January 26, 2011 -

Bric brands not taking full advantage of country of origin

We’ve seen before that there exists an intimate relationship between national brand and nation brands. By this effect, national attributes are permeated to national brands, and corporate values are permeated to a country’s brand.

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