Countries / Articles

The Cyprus Tourism Organisation (CTO) aim to attract between 5,000 and 10,000 Chinese tourists this coming spring, though there are still several obstacles to overcome.

Asean countries are now working on a clear road map to achieve the tourism objectives of the Asean Economic Community in 2015. There will be a new ‘Asean for Asean’ campaign and special promotions, along with enhanced strategic cooperation with the growth markets of China, Korea, Japan, India and Australia.

Asia-Pacific holds increasing sway in the global commercial real estate market, as Hong Kong-CBD was the world’s most expensive office market and the region accounted for six of the top 10 most expensive markets worldwide, according to CBRE Global Research and Consulting’s semi-annual Prime Office Occupancy Costs survey.

Like many small tourism businesses across Australia, Jet Ski Safaris on Queensland’s Gold Coast has a problem – it’s not set up to deal with wealthy Chinese visitors.

Tourism Australia's new global advertising campaign "There's Nothing Like Australia" was viewed 8 million times in the first 12 days since its launch in Shanghai this month.

Mauritius is seeking to boost tourists arrivals from India, Russia and China by almost 50 percent this year as travelers to the Indian Ocean island from Europe decline.

After designer handbags, perfumes and tablet computers, the latest global success story to fall victim to Chinese counterfeiting is French wine. The process is easy, a vender tells FRANCE 24, and most customers don’t seem able to tell the difference.

The China strategy includes a seven-point plan with the goal of creating economic, cultural and educational opportunities for First Nations youth, elders and businesses.

They are: build the internal capacity of First Nations’ awareness and understanding on China; promote reciprocal annual missions between First Nations/Canada and China; establish a China Desk to assist First Nations to respond to and develop business opportunities; develop best practices to help Chinese investors understand the consultation and collaboration process with First Nations; expand market opportunities for first nations in China; urge the creation of a joint first nations/provincial and federal technical working 

We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even brands coming from a country with a strong nation brand such as Japan could use nationality more. One example is Japanese luxury car brands, which haven’t fully used their native Nippon nation-brand potential to compete against their German rivals. Or so I argue in this brief essay, of which this is the first part.

A recent survey of the world’s top 280 multinational corporations has named Hong Kong and Singapore as the top two business locations worldwide, gathering a total score of 68.2 percent and 67.5 percent respectively.

A proposal that would force companies to slap "Made in" labels on billions of euros in goods sold in the European Union has split the bloc's southern manufacturing base from big, mostly northern, multinational companies that sell items imported from abroad.

Even if you’ve been living under a rock, chances are you have heard about China’s impressive economic growth and its continuing rise as an important global player. A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report, commissioned by Senator Richard Lugar (R-IN), the Ranking Member of the Committee, gave a clear and concise look at China’s current rebranding strategies.

Even if you've been living under a rock, chances are you have heard about China's impressive economic growth and its continuing rise as an important global player. A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report, commissioned by Senator Richard Lugar (R-IN), the Ranking Member of the Committee, gave a clear and concise look at China's current rebranding strategies. Aware of its current spotlight and of its negative perceptions abroad, China has heavily invested in their soft power in hopes to ameliorate their image and be seen as less of a threat during their economic expansion. However, having read the report and other articles about China's so-called "peaceful development", it's easy to see how China could very well be standing in their own way. In terms of country branding, their initiative lacks one key factor and that is truthfulness.

Talking about the evolution of branding and its significance, Olins discussed how brands are driven by ideas and how a brand's country of origin is crucial.

We’ve seen before that there exists an intimate relationship between national brand and nation brands. By this effect, national attributes are permeated to national brands, and corporate values are permeated to a country’s brand.

Companies dedicated to giving countries and leaders a voice in the mad clamour that is global communications are pushing further into international frontier territories

Timed to coincide with Chinese president Hu Jintao' three day visit to the U.S. that kicked off today, a nation-branding campaign dubbed "Experience China" has taken over New York's Times Square even though Hu is in Washington for talks with President Obama.

This year marks the 60th anniversary of the establishment of diplomatic relations between Finland and China. In September 2004, Finland was granted Approved Destination Status (ADS) by Chinese tourism authorities, which resulted in a boom for the tourism industries of both countries.

How does Brand Oz look in China these days? Jennifer Mills went to the Shanghai Expo to see the results of Simon Crean's recent nation branding exercise

Hoteliers in Taipei are not obligated to take part in the competition and some well-known five-star hotels, such as the Lalu Hotel, have declinedcases of dengue fever were reported over the last week, the most new cases in a single week this year

Island paradise that could attract wealthier Asian visitors at centre of diplomatic spat.

Did a Romanian tourism campaign take a leaf out of someone else’s book?

Even in the farthest backwaters of Africa, the Chinese are moving in

In this article Martin Roll explains how new global cities can invent great futures for themselves through strategic branding.

This posting explains Taiwan’s efforts to use gastrodiplomacy as a means to enhance and expand the island’s reputation as a food hub. This is a positive steps to better promotion of Taiwanese culture.

Sponsorship of the World Cup is “certain” to boost sales, said Dilbagh Gill, head of sport at Mahindra Satyam, one of the first companies from India to ally its brand with the tournament. Chinese marketers have expressed similar sentiments after an ad from Yingli Green Energy Holding Co. was repeatedly broadcasted onto millions of televisions as the backdrop to the dramatic moment when Uruguayan striker Luis Suarez used his hand to deny Ghana victory in their World Cup quarter- final.

This article is about Australia's new multi-million-dollar push to try and boost its market share in the booming Chinese wine market.

The Shanghai World Expo 2010 has been talked up as the best World Expo ever by the one-party state, who regard the $50 billion event as a statement of status in world affairs. Yet, since its meticulously executed opening ceremony in April, the six-month international trade showcase of technology and ideas has been shrouded by a cloud of criticism – largely ignored by corporate media owners – over management and government restrictions of press freedom, which echo the information clampdown before the Beijing Olympics in 2008. While it is readily noted by observers that World Expos have lost some of their luster in recent years, the Shanghai exposition is a key event for China’s country branding and reputation building. Possibly even a platform from which to demonstrate its soft power.

China is expected to become the world's number one travel destination by 2020 and receive about 130 million international visitors.

The purpose of this article is to investigate whether a large-scale
sporting event can help to brand a nation. In particular, this study will examine the
effect that the 2008 Beijing Olympics has had on the branding image of China.

After decades building its reputation as the go-to country for electronics manufacturers, China's intention to promote its own brands and produce the world's next Sony or Samsung was obvious during a massive telecoms exhibition in Singapore. Chinese firms led by heavyweights Huawei Technologies and ZTE Corporation flew the Asian giant's flag proudly at the massive annual CommunicAsia and BroadcastAsia trade fairs in Singapore, signalling the rise of a new power in the industry. They were the top foreign exhibitors with 257 booths displaying everything from sleek tablet computers to slim mobile phones with Chinese branding, proof that the country is not just a cheap production centre for Western firms.

How Country Branding Can Add New Shine to ‘Made in China’ Tag