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Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. In doing so, it provides an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
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Social Trends Report 2013
Thriving in the Connected Economy
By Bazaarvoice, Published May 6, 2013
Consumers’ demands are getting louder, bolder and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters and advocates that companies cannot succeed without. Click here to download your copy of the white paper and continue reading.
This is a blog written by Bill Baker about how cities all around the world are using marketing techniques in order to bring in more tourism.Visit blog
This blog not only focuses on tourism efforts in Canada, but also looks at eleven other countries to create a global marketing resource.Visit blog
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