How does the world brand itself? The GeoSpotlight will shine on unique campaigns, initiatives and branding programs looking to influence perceptions of Countries, Cities, Regions and even ingredients that rely on the brand influence of the country of origin. Each month, the GeoSpotlight will take aim at a new subject, highlighting campaigns and programs that are looking to differentiate and elevate.  If you would like to have your brand featured in the GeoSpotlight, contact Liz Miller at lmiller@cmocouncil.org to learn how.

Country Spotlight

Bolivia te espera is the country's official tourism organization. The purpose of this organization is to open the eyes of tourists to introduce them to the paradisiacal country that is Bolivia. It is a country that to believe that possesses the most varied climates, ecological tourism, and adventure all in one destination.

Economic Development

The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. From public to private, rural to urban and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions.

Location Spotlight

Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets. Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers.

Global Events

The X Games is an annual sports event, controlled and arranged by American sports broadcaster ESPN, which focuses on extreme sports. The inaugural X Games were held in the summer of 1995 in Newport, Rhode Island. Participants compete to win bronze, silver, and gold medals, as well as prize money.