How does the world brand itself? The GeoSpotlight will shine on unique campaigns, initiatives and branding programs looking to influence perceptions of Countries, Cities, Regions and even ingredients that rely on the brand influence of the country of origin. Each month, the GeoSpotlight will take aim at a new subject, highlighting campaigns and programs that are looking to differentiate and elevate.  If you would like to have your brand featured in the GeoSpotlight, contact Liz Miller at lmiller@cmocouncil.org to learn how.

Country Spotlight

Despite predictions that the British economy would collapse after the United Kingdom narrowly voted last year to leave the European Union, the U.K. tops Forbes’ Best Countries for Business 2018 for the first time ever. Ranking particularly well in technological readiness and education of its workforce, it is clear that the U.K. will remain an economic stronghold in the future. 

Economic Development

Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary.

Location Spotlight

Reyka Vodka is an Icelandic vodka that is the world's first "green" vodka. It is made from glacial water and is distilled using sustainable energy from geothermal heat. The marketing for Reyka draws heavily on Iceland's reputation for purity and uniqueness. The word "Reyka" derives from the Icelandic word for steam.The vodka is handmade and uses water drawn from a lava field forgoing the need of treatment or demineralisation before it is blended with the vodka.

Global Events

With PyeongChang’s strategic position in Asia and its access to a young and fast growing youth market, its 2018's vision for the 2018 Games is to offer the Olympic Movement and the world of winter sports New Horizons - a legacy of new growth and new potential never seen before.