How does the world brand itself? The GeoSpotlight will shine on unique campaigns, initiatives and branding programs looking to influence perceptions of Countries, Cities, Regions and even ingredients that rely on the brand influence of the country of origin. Each month, the GeoSpotlight will take aim at a new subject, highlighting campaigns and programs that are looking to differentiate and elevate. If you would like to have your brand featured in the GeoSpotlight, contact Liz Miller at firstname.lastname@example.org to learn how.
The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. From public to private, rural to urban and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions.
Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the winemaking regions of Argentina. In addition, WofA contributes to direct the country's export strategy by studying and analyzing changing trends in consumer markets. Its aim is to contribute to the consolidation of Argentina as one of the main wine exporting countries in the world and to the global success of the Argentine wine industry by enhancing its positive image in the wine trade, among opinion leaders and consumers.