How does the world brand itself? The GeoSpotlight will shine on unique campaigns, initiatives and branding programs looking to influence perceptions of Countries, Cities, Regions and even ingredients that rely on the brand influence of the country of origin. Each month, the GeoSpotlight will take aim at a new subject, highlighting campaigns and programs that are looking to differentiate and elevate.  If you would like to have your brand featured in the GeoSpotlight, contact Liz Miller at lmiller@cmocouncil.org to learn how.

Country Spotlight

Iceland was created for adventure. With its abundance of mountains, volcanoes, glaciers, rivers, lakes and caves. Iceland is truly an outdoor enthusiast's paradise. Iceland is a country of extreme contrasts where long summer days with near 24-hours of sunlight are offset by short winter days.

Economic Development

The National Association for County Community and Economic Development (NACCED) was established as an affiliate of the National Association of Counties (NACo) in 1978 to develop the technical capacity of county government practitioners that administer federally-funded affordable housing, community development, and economic development programs benefiting low- and moderate-income households.

Location Spotlight

Reyka Vodka is an Icelandic vodka that is the world's first "green" vodka. It is made from glacial water and is distilled using sustainable energy from geothermal heat. The marketing for Reyka draws heavily on Iceland's reputation for purity and uniqueness. The word "Reyka" derives from the Icelandic word for steam.The vodka is handmade and uses water drawn from a lava field forgoing the need of treatment or demineralisation before it is blended with the vodka.

Global Events

The inaugural Maserati Haute Route Norway, set to take place in summer 2018, is the latest step in an ambitious global expansion of the successful Haute Route concept. Riders will discover some of the most beautiful and challenging terrain in the world where roads with majestic switch-backs climbs in amongst the Norwegian fjords – already an area of world class tourism.