GeoSpotlight: Locations, Places or Origin

Tru-Cape

Tru-Cape Fruit Marketing is the largest supplier of South African apples and pears. Most of Tru-Cape's fruit is grown in the southern fertile valleys of South Africa, in the Western Cape (around Elgin, Grabouw and Ceres) and in the Southern Cape (in the Langkloof).

New Zealand King Salmon

New Zealand King Salmon is well on its way to being the worldwide leader in the distribution of high-quality, great-tasting salmon products.

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SFMade

SFMade is a California 501(c)(3) non-profit corporation, established in 2010 and headquartered in San Francisco. It is the only organization of its kind focused on building San Francisco’s economic base by developing the local manufacturing sector.

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Real California Milk

The CMAB aggressively promotes dairy products with generic advertising, utilizing print, radio, television, digital and outdoor media, in-store promotions and publicity. The Board believes that these techniques have contributed to increased visibility and sales of dairy products.

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The Florida Department of Citrus

The Florida Department of Citrus (FDOC) is an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry. Its mission is to help grow the demand for Florida citrus products, providing a direct benefit to the citrus growers. The FDOC is governed by a nine-member board—the Florida Citrus Commission. The Governor of Florida appoints the Commission which is made up of citrus growers, processors and packers.

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Bayerische Motoren Werke (BMW)

BMW is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.

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Good African

Good African's vision is to be a leading African agribusiness producing quality products for the global market and using trade to bring about sustainable community development.

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The London Tea Company

From a very small beginning in 2003, London Tea Company's reach is now worldwide. In those early days our tea and infusion blends reflected some of our tastes, a sort of wish list of the things we'd like to drink produced in the natural and ethical way we wanted. The range has changed since then, but our principals have not! Our business is based on combining both modern and traditional teas and other products with high-quality ideals.

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Russian Standard Vodka

Russian Standard vodkas are the finest expressions of traditional Russian vodka. Our vodkas are the No. 1 premium vodkas in Russia, recognized for their superbly smooth spirit and pure taste, which are derived from Dmitri Mendeleev’s classic formula for Russia’s Czars.

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Idaho - Grown in Idaho

To be sure you're getting genuine, top-quality Idaho Potatoes, look for the "Grown In Idaho" seal. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho Potatoes their unique texture, taste and dependable performance. The Idaho Potato Commission is a state agency with many responsibilities, including the promotion of Idaho Potatoes.

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Geospotlight

Books

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. In doing so, it provides an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
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Featured Article

Can You Really Overhaul a Nation's Customer Service Culture?
By New York Times, USA Today and Amazon.com bestseller, Ron Kaufman, Author and Founder of UP! Your Service.

In a harsh global economy, great service is the price of admission. Companies whose cultures aren't built around the ability and the willingness—no, the eagerness—to delight the customer won't survive. You know this. And if you're a leader at global enterprise, no doubt you've gained more than a few gray hairs worrying about it. It's true: Transforming a culture that crosses many boundaries is no small task. But I have a question that might put it all in perspective: If an entire nation can build a service-based brand and culture, what's stopping you?.. Read More»

Recommended Blogs

Small City Branding Around the World
This is a blog written by Bill Baker about how cities all around the world are using marketing techniques in order to bring in more tourism.
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Canadian Tourism Commission
This blog not only focuses on tourism efforts in Canada, but also looks at eleven other countries to create a global marketing resource.
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