GeoSpotlight: Countries

The United Kingdom

Despite predictions that the British economy would collapse after the United Kingdom narrowly voted last year to leave the European Union, the U.K. tops Forbes’ Best Countries for Business 2018 for the first time ever. Ranking particularly well in technological readiness and education of its workforce, it is clear that the U.K. will remain an economic stronghold in the future.  View Website »


Iceland was created for adventure. With its abundance of mountains, volcanoes, glaciers, rivers, lakes and caves. Iceland is truly an outdoor enthusiast's paradise. Iceland is a country of extreme contrasts where long summer days with near 24-hours of sunlight are offset by short winter days. View Website »


Bolivia is a landlocked country bordered by Peru to the northwest, Brazil to the north and east, Paraguay to the southeast, Argentina to the south, and Chile to the west. Because of its unique location, in the true heart of South America, Bolivia offers a great range of geographical and cultural diversity to travelers. View Website »


The formulation of the National Tourism Plan 2013-2016 consolidates the National Tourism Policy and presents the strategic guidelines for the development of increased tourist activity in Brazil for the coming years. It follows from the integrated efforts of the federal government, involving the private sector and public sector, through the National Council of Tourism, under the coordination of the Ministry of Tourism.
View Website »


TourismCambodia has been established under the promulgation of the Minister of Tourism of Cambodia’s Law, where the main three objectives are to promote the Cambodian tourism industry, develop resources on Cambodian tourism, and conduct training programs for human resources in tourism. TourismCambodia’s activities consist of both domestic and overseas promotional projects designed to expand travel and tourism in Cambodia. View Website »


VisitEngland is the National Tourist Board for England. The board works with the government and industry to safeguard the sector's successful and sustainable future and develop the visitor experience across England. VisitEngland also plans the national tourism strategy, grows the value of tourism in England and provides advocacy for the industry and our visitors. View Website »

United States

The Corporation for Travel Promotion, now doing business as Brand USA, was created in 2010 to encourage travelers from all over the world to visit the United States of America. The public-private marketing entity works in close partnership with the travel industry to maximize the economic and social benefits of travel in communities around the country. Through its website, Discover America, Brand USA will inspire travelers to explore America's boundless possibilities. View Website »


Tourism Ireland devises and delivers world-class marketing programs in more than 20 markets around the world. The organization works in close co-operation with industry partners on the island of Ireland, as well as with the travel trade, online operators, media, and air and sea carriers overseas to encourage consumers to “Jump in to Ireland.” View Website »


In 2015, Thailand’s tourism policy focuses on promoting the values of Thai culture. The campaign aims to create an understanding of Thailand and the Thai people’s way of life, or what we call “Thainess.” To achieve this, the Tourism Authority of Thailand has created the Discover Thainess website so that travelers may appreciate authentic and unique examples of Thai culture. View Website »


Visit Scotland's international “Meet the Scots” campaign uses a group of 23 Scots ambassadors who each represent a different theme associated with Scottish tourism, such as food and drink, Scottish culture, the activity or event sectors. Using real people lends authenticity to the campaign and also helps to convey the unique and iconic aspects of Scotland in ways that are intriguing, personable and contemporary. View Website »


Marketing intelligence service Warc released its annual Warc 100 list of the world’s top marketing campaigns based on performance in effectiveness and strategy competitions. During the search, Warc took note of the Philippine tourism marketing campaign titled “It’s More Fun in the Philippines” and noted its remarkable success despite minimal budget allocation. View Website »


Rendez-vous Canada (RVC) was designed to show the world what Canada’s tourism brand is all about. RVC has assembled resources for businesses (including info on how to apply), the travel trade (including descriptions, images and videos of the specific experiences being marketed in your country) and media reps (including story ideas). View Website »


Make Mexico the excuse for your next vacation and get your senses ready for an experience full of magic, color and warmth. Mexico will surprise you with new experiences: a different flavor, a new adventure, a spot waiting for centuries to enchant you. View Website »

The Kingdom of The Netherlands

The Netherlands is often referred to as Holland. Nevertheless, the official name of the country is the (Kingdom of the) Netherlands. The Netherlands consists out of twelve provinces. Two of them, North and South Holland, are the two provinces that together make Holland. Due to the maritime and economic power of these provinces in the 17th century, the Netherlands became known worldwide as Holland. To make matters even more confusing the inhabitants of the Netherlands are called Dutch. View Website »


Climb the highest sand dunes in the world. Descend to the floor of the deepest canyon in Africa. Immerse yourself in the past at one of the Africa's richest rock art sites, and watch wildlife shimmer against one of the most spectacular pans on earth. Explore the oldest, driest desert in the world and take time to listen to the silence and to your soul.

Namibia is home to vibrant cities where people are excited about the future, while remaining deeply connected to their rich, cultural past. A stable, democratic government, infrastructure that allows guests to move confidently off the beaten path and endless horizons that beckon you to explore define this country and its people.

  View Website »


The oldest part of Jakarta lies on the North West coast of Java where the Ciliwung river pours out into the Bay of Jakarta.


This harbour town was first known as Sunda Kelapa. But on 22 June 1527 Prince Fatahillah razed Sunda Kelapa and founded the town of Jayakarta on the same site. This is the date that Jakarta takes as the establishment of the city. Jayakarta was a thriving port where traders from China, India, Arabia and later the Europeans, as well as those from all over the archipelago exchanged their wares. View Website »


Turkey: the cradle of cultures and civilizations connecting Europe and Asia and capital of civilizations that have reined the lands of Anatolia for centuries

Since the beginning of history, Anatolia, well known as one the earliest settlements, has continued to flourish with the migration of various tribes, and accumulated a large cultural heritage through a line of succeeding empires and civilizations. Many empires ranging from the Sumerians to the Hittites, the Lydians to the Byzantines and the Seljuks to the Ottomans have once thrived and expired within the borders of Turkey. View Website »


Though it remains far less well known or understood by outsiders than some of its neighbours, since reunification Germany has at last gained a higher profile as a place to visit, thanks partly to the remarkable resurgence of Berlin, one of the most fascinating and exciting cities in Europe. But the appeal of the reunified Germany is not limited to the capital. The 2006 football World Cup was something of a turning point, both with regards to Germany’s image abroad and to its own self-image, rehabilitating the idea of German patriotism for the first time since the war. When football fans descended on cities all over the country, they discovered a friendly, multiethnic and multicultural nation that was, for the most part, at ease with itself, finally happy to fly its own flag in a harmless display of national pride. View Website »

Nepal was established in 1997, as a private sector organization with an aim to develop, promote and tap Nepal's tourism potentials in the world tourism market. This was the first website in Nepal to make the comprehensive travel information available online.

The mission is to take Nepal beyond physical boundaries and communication barriers by providing the Internet community with updated and reliable information on Nepal like travel, culture, religion, art, history, tradition, IT and E-Commerce, investment opportunities, etc. View Website »


Welcome to Croatia, a land whose rich cultural heritage is discovered not only from within the walls of numerous museums, galleries and churches, but also in its magical location on the Mediterranean. Here, even the shortest stroll becomes a journey down a staircase that is thousands of years old, leading visitors through a history that is turbulent, exciting and glorious.


The Croatian National Tourist Board (CNTB) is a national tourist organization founded with an aim to create and promote the identity of Croatian tourism, in addition to enhancing the country’s reputation. The mission also includes the planning and implementation of a common strategy and the conception of its promotion, proposal and the performance of promotional activities of mutual interest for all subjects in tourism in the country and abroad. The organization also works to improve the overall quality of the whole range of tourist services offered in the Republic of Croatia. View Website »


For more than 40 years, Tourism Australia has been promoting Australia to the world, and during that time, we've learned a lot about what is unique and special about our country and what sets Australia apart from the rest of the world. Our tourism brand is one building block within the broader Brand Australia concept. It inspires our brand positioning, proposition and personality, as well as our target audience.

Tourism Australia is the Australian government agency responsible for attracting international visitors to Australia and encouraging Australians to travel domestically, both for leisure and business events. Its purpose is to increase the economic benefits of tourism to Australia. To accomplish this, it has implemented a new strategic approach called Tourism 2020, which is aimed at growing overnight tourism expenditure to as much as $140 billion by the end of the decade. View Website »


Italy’s touristic reception conforms to International standards but also offers the passion and hospitality for which Italians are known. Italy is well connected to the rest of the world via air, land and sea, with cars, trains, buses and boats large and small making their way to the peninsula. Whether you are visiting the lighthouse on Elba Island in Tuscany or touring the islands of Sardinia and Sicily, you can be promised true beauty and picturesque views.  View Website »


The Ministry of Tourism is an import information source to assist your travel planning to and within the Sultanate of Oman. They encourage you to travel to Oman, and whether you are a return visitor, a short-break road or cruise visitor, a first time holiday maker, or perhaps a stop-over traveler on Oman Air’s international network, you are most welcome. Please take time to experience their hospitality and culture and see their beautiful country. View Website »


Russia has enormous potential for the development of domestic tourism and the admission of foreign travelers. The vast territory of Russia boasts both unspoiled wilderness and rich historical and cultural heritage. The Federal Tourism Agency performs work aimed at creating a favorable investment climate in the country, and this is done in order to support and promote the subjects of the Russian Federation in the development of tourism and the construction of tourism infrastructures. Some of the primary reasons for inbound and domestic tourism in Russia include sports, education, business, and health and fitness.  View Website »


The Minister of Industry, Energy and Tourism, Jose Manuel Soria presented the new Spain Tourism official website. The updated site responds to the needs of today’s digital tourism and introduces, for the first time, full-range marketing of the Spanish tourism product.

According to EGATUR, of the total number of international tourists who visited Spain in 2012, six out of ten looked online for information before their trip; 59% booked a service, and 56% paid through the Internet. These data points show how the digital tourist behaves, which has led to the need for a new version of the official tourism site of Spain, whose goal is to answer all these needs, becoming an indispensable tool in the entire life cycle of the travel arrangements. View Website »

Go Turkey

Turkey has so much to offer her visitors; breathtaking natural beauties, unique historical and archaeological sites, steadily improving hotel and touristic infrastructure and a tradition of hospitality and competitive prices. Therefore, it is not surprising that this country has recently become one of the world's most popular tourism destinations. View Website »

Authentica Cuba

Cuba is on pace for record tourism in 2012. According to Sun Sentinel, through late August, the Caribbean island hosted 2 million visitors, up to five percent from the same period last year. Tourists flock for perfect weather, pristine waters, spectacular scenery and much more.

  View Website »

Korea -- Be Inspired

The Korea Tourism Organization has set a goal of attracting more than 20 million foreign tourists by 2020 as part of its proclamation marking the state tourism organization’s 50th anniversary. The KTO is aiming for Korea to be the most competitive country in tourism in the Asia-Pacific region, and for the number of days locals use for domestic travel to rise from eight to 30, also by 2020.


The number of foreign tourists has surged from 15,000 when the tourism organization was founded in 1962 to an estimated 10 million this year. A total of 143 million tourists have visited Korea over the past 50 years and the tourism revenue generated during the period stands at $160 billion, they said. View Website »

Branding Greece

Greece has no positive brand in the modern sense of the word and it desesperately needs to improve it. The image of Greece is blurry in the best case. In today’s world, Greece needs to streamline its profile clearly. But, what should that profile be? Which values should it be based on? What’s the “Greek” identity? What should “Made in Greece” mean? View Website »


Britain is full of contrasts; whichever direction you travel you will find a wide variety of landscapes and diverse cultures to explore. England, Wales, Scotland and Northern Ireland are all unique countries with their own customs, cultures and tradition.
View Website »

100% Pure New Zealand

New Zealand’s awesome landscapes, lush forests, amazing wildlife and pleasant climate make it a haven for many outdoor activities, and a great place to unwind. New Zealand society is diverse, sophisticated, and multicultural, and the honesty, friendliness, and openness of Kiwis will impress you. View Website »

Go Hawaii

The fresh, floral air energizes you. The warm, tranquil waters refresh you. The breathtaking, natural beauty renews you. Look around. There’s no place on earth like Hawaii. Whether you're a new visitor or returning, our six unique islands offer distinct experiences that will entice any traveler. View Website »


Chile, a country that begins with desert to finish in ancient ice and oceans close together. In the middle, valleys, beaches and a green leafy that it lively. This diversity is born from where raw materials outstanding, stable and open economy, modern infrastructure and communications and services that place it as a spectacular destination View Website »

Canada - Keep Exploring.

In 2007 the Canadian Tourism Commission (CTC) launched a new Brand, Canada-Keep Exploring. Keep Exploring campaign recognizes an undeniable truth about people: they are all explorers. This new brand promotes and celebrates the explorer in each person and provides a new frame of reference, to take everything that is good and true about Canada and make it more relevant and personal. View Website »

India - Incredible India

The 'Incredible India' campaign, launched in 2002, was a major initiative by the Government of India, to promote India as a tourist destination. Incredible India is considered a success, in terms of its ability to connect the varied activities that were being carried on by the various tourism offices in their endeavors to communicate to the travelers what brand India as a tourist destination stands for. View Website »

Thailand - Land of Smiles - Personal Blog

Ever since I was young I have always been fascinated by Asia and Asian culture. In 2006 I made my first trip to Thailand and I instantly fell in love with the country and it’s people. I did an exhaustive amount of research before my first trip and found a lot of great information on hotels and nightlife but not a lot of detailed information on tourist attractions, culture or the North East Area of Thailand known as Issan. View Website »