Be an ADEPT Traveler: Care Less About Travel Stress
With billions of travelers exploring key global destinations every year, destination marketers and travel service providers are seeking to deliver better experiences and reduce irritation, consternation and aggravation. According to new research from the Chief Marketing Officer (CMO) Council and its GeoBranding Center, in partnership with AIG Travel and Travelzoo, the travel process - from research, to the flight, to arrival - continues to be riddled with obstacles and stressers. Yet savvy travelers are starting to use tools such as qualified advanced research, travel insurance, and specialty programs in order to simplify the travel process.
In a report based on insights from a survey of over 2100 global travel consumers fielded in summer 2016, travelers call out to destination marketers to help improve the travel journey as they share the processes that cause them the most stress and anxiety, along with what they believe the destinations to which they travel can do to make the journey more comfortable and rewarding.
Key areas of exploration include:
- Top irritations and consternations travelers experience
- Ways to improve the travel and in-destination experience
- The most valued information and resources travelers use to improve their travel experience
- Key assurances and services that will make travelers more inclined to travel
- Key resources travelers use to improve their travel experience
- Ways destination marketers can make visits more hassle-free
AIG Travel Inc., a member of American International Group Inc., is a worldwide leader in travel insurance solutions and assistance. Travel Guard is the marketing name for its portfolio of travel insurance solutions and travel-related services, including assistance and security services, marketed to both leisure and business travelers around the globe. Services are provided through a network of wholly owned service centers located in Asia, Europe and the Americas. For additional information, please visit our websites at www.aig.com/travel and www.travelguard.com.
Travelzoo is a global media commerce company. With more than 28 million members in Asia Pacific, Europe, North America and 25 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value. The digital media brand engages a high-quality audience of travel and leisure enthusiasts across multiple digital platforms, including e-mail, web, social media and mobile applications. Travelzoo’s e-mail newsletters are published in 11 countries worldwide and its website is visited by 8.4 million unique visitors each month. There are over 3.2 million Travelzoo followers on Facebook and Twitter, and the Travelzoo mobile application has been downloaded 4.7 million times. In addition, an audience of over 60 million Internet users are reached each month via the Travelzoo Network, a network of websites that syndicate Travelzoo deal content. This includes both The Los Angeles Times and Chicago Tribune.
PRESS RELEASES AND COVERAGE
August 2016 - New research highlights pet peeves of travelers and ways to care less about travel stress. - GeoBranding Center
FACTS & STATS
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