Overview

The Chief Marketing Officer (CMO) is furthering thought leadership and peer-level discussion in the area of GeoBranding with a new global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. Subject matter experts and marketing leaders in the area of GeoBranding will be invited to join the conversation and contribute insights, content, opinions, case studies and best practices. A series of research initiatives will explore the impact, value and outcomes of GeoBranding campaigns using social media, digital marketing and traditional advertising channels and market interaction techniques on both a BtoB and BtoC level. Target audiences are those executives, government officials, league members, and association representatives involved in:

  • Trade and economic development
  • Visitor and tourism promotion
  • Travel and hospitality
  • Entertainment and sports
  • Products and places of origin labeling
  • Branded commodity differentiation