Geo Branding Center

COUNTRY IN THE SPOTLIGHT

A nation’s brand is crafted through experiences from tourists, investors, and followers of global news. Read more

In today’s marketing savvy world, branding is a fundamental strategy for competitive advantage. Now countries, like companies, are using branding to market themselves for investment, tourism and exports. Read more

DESTINATION MARKETING

Find industry resources specific to the marketing of destinations, attractions & venues curated by our staff. Read more

GLOBAL EVENTS

Hosting global events provides a platform for countries to highlight their brand and develop their economy. Read more

Economic Development Spotlight

Poland: European Growth Champion
in Global Economic Slow-Down
Learn more »

Global Events Spotlight

White Nights of St. Petersburg:
Take a Stroll in Twilight
Learn more »

LOCATIONS, PLACES OF ORIGIN spotlight

Ice Cream: From Royal Treat to Everyone's Favorite
Learn more »

EXPERT INSIGHTS

Nayan Peshkar

SVP, Digital, Distribution & Revenue Strategy

Millennium Hotels & Resorts

Nayan Peshkar, Senior Vice President is responsible for digital distribution, acquisition and retention strategies at Millennium Hotels and Resorts. With over a decade spent working in Digital Marketing, Revenue Management and Client Services for multiple acclaimed brands and hotel groups, Nayan knows what drives a customer's digital experience by providing consistent engagement through industry-l... read more

Housam Raydan

Group Head of Marketing and Corporate Communications

Air Arabia

Housam Raydan is the Head of Marketing and Corporate Communications at Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the MENA region and a $3 billion Dubai Financial Market listed holding company (DFM:AIRARABIA). Raydan oversees the Marketing, Public Relations, Customer Relations and CSR across the Group. He has been with Air Arabia since 2007, helping the group’s brand development... read more

GEOBRANDING BLOG: FEATURED POST

Achieving Competitive Advantage and Revenue From Nation Branding

While most self-marketing countries consider themselves tourism brands, leading companies in the space have found that only about a quarter of these countries actually qualify as country brands.

Click here to read full article

Featured Report

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