Geo Branding Center

BEAUTY OF BOLIVIA

Land-locked Bolivia remains one of the lesser-explored countries of South America, leaving it to feel otherworldly and far-removed from anywhere you’ve visited before. View the country's top 10 most beautiful cities. Read more

THE VALUE OF ORIGIN

In today’s marketing savvy world, branding is a fundamental strategy for competitive advantage. Now countries, like companies, are using branding to market themselves for investment, tourism and exports. Read more

DESTINATION MARKETING

Find industry resources specific to the marketing of destinations, attractions & venues curated by our staff. Read more

2017 AUSTRALIAN OPEN

The 2017 Australian Open is a tennis tournament that will take place at Melbourne Park on January 16-29, 2017. It is the 105th edition of the Australian Open, and the first Grand Slam tournament of the year. Read more

Economic Development Spotlight

The International Economic Development Council (IEDC)
is a non-profit, non-partisian membership organization serving economic developers.
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Global Events Spotlight

The Dakar draws on a thirst for interaction and the open-mindedness of its competitors, who all crave to explore the deserts of the world and to push themselves to the limit.
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LOCATIONS, PLACES OF ORIGIN spotlight

Wines of Argentina is the organization that, since 1993, promotes the Argentine wine brand and image worldwide, spreading knowledge of the wine making regions of Argentina.
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EXPERT INSIGHTS

Malia Asfour

Director, North America

Jordan Tourism Board

Malia Asfour, Director of the Jordan Tourism Board in North America (JTBNA), began handling tourism for the Jordanian government in the U.S. as tourism attaché in Washington in 1995. She was a key participant in creating the country’s first tourism office in North America, which was launched in 1997. Asfour moved to the U.S. in 1990 and handled the press for the Jordan Information Bur... read more

Housam Raydan

Group Head of Marketing and Corporate Communications

Air Arabia

Housam Raydan is the Head of Marketing and Corporate Communications at Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the MENA region and a $3 billion Dubai Financial Market listed holding company (DFM:AIRARABIA). Raydan oversees the Marketing, Public Relations, Customer Relations and CSR across the Group. He has been with Air Arabia since 2007, helping the group’s brand development... read more

A View from Meeting Planners: Winning Strategies in Destination Marketing

Destination Analysts’ now quarterly survey, The State of the American Traveler, offers an in depth look at American leisure travelers. Developed specifically for the needs of Destination Marketing Organizations, this groundbreaking American travel research delves into the behaviors and perceptions of American travelers, including leisure travel sentiment, travel expectations, travel planning resources and top U.S. destinations of interest.

Click here to download the report

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