Geo Branding Center

COUNTRY IN THE SPOTLIGHT

A nation’s brand is crafted through experiences from tourists, investors, and followers of global news. Read more

In today’s marketing savvy world, branding is a fundamental strategy for competitive advantage. Now countries, like companies, are using branding to market themselves for investment, tourism and exports. Read more

DESTINATION MARKETING

Find industry resources specific to the marketing of destinations, attractions & venues curated by our staff. Read more

GLOBAL EVENTS

Hosting global events provides a platform for countries to highlight their brand and develop their economy. Read more

Economic Development Spotlight

World's fastest growing economy committed
To inclusive growth. Learn more »

Global Events Spotlight

The 750 year dancing ritual in Konya, Turkey
Learn more »

LOCATIONS, PLACES OF ORIGIN spotlight

Local food movement feeds eco-friendly tourism.
Learn more »

EXPERT INSIGHTS

Danielle Hollander

Chief Marketing Officer

Visit Orlando

Danielle Hollander joined Visit Orlando in February 1995. As Chief Marketing Officer, she develops the brand strategy and leads a global marketing team that creates domestic and international multi-channel leisure marketing programs and the leisure sales team charged with increasing overnight visitation. She is also responsible for destination marketing to position Orlando as a key meetings and co... read more

Housam Raydan

Group Head of Marketing and Corporate Communications

Air Arabia

Housam Raydan is the Head of Marketing and Corporate Communications at Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the MENA region and a $3 billion Dubai Financial Market listed holding company (DFM:AIRARABIA). Raydan oversees the Marketing, Public Relations, Customer Relations and CSR across the Group. He has been with Air Arabia since 2007, helping the group’s brand development... read more

GEOBRANDING BLOG: FEATURED POST

Achieving Competitive Advantage and Revenue From Nation Branding

While most self-marketing countries consider themselves tourism brands, leading companies in the space have found that only about a quarter of these countries actually qualify as country brands.

Click here to read full article

Featured Report

EyeforTravel's Digital Strategy Summit

May 21 - 22, 2019

London, UK

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