Geo Branding Center

INCREDIBLE ICELAND

Whether you’re into hiking, climbing, diving, or caving, the beautiful island nation is the perfect place to find your next adventure. Its stunning untouched landscapes make letting out your adventurous side more than inviting. Read more

THE VALUE OF ORIGIN

In today’s marketing savvy world, branding is a fundamental strategy for competitive advantage. Now countries, like companies, are using branding to market themselves for investment, tourism and exports. Read more

DESTINATION MARKETING

Find industry resources specific to the marketing of destinations, attractions & venues curated by our staff. Read more

HAUTE ROUTE: NORWAY 2018

Based in Stavanger, which has a rich history within Norwegian cycling, this three-day cyclosportive will feature timed and ranked stages for an amateur peloton of riders from all over the world. Read more

Economic Development Spotlight

The National Association for County Community and Economic Development (NACCED) was established to aid in community development.
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Global Events Spotlight

During the inaugural Maserati Haute Route in Norway, riders will discover some of the most beautiful and challenging terrain in the world where roads with majestic switch-backs climbs in amongst the Norwegian fjords.
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LOCATIONS, PLACES OF ORIGIN spotlight

Reyka is an Icelandic vodka that is the world’s first “green” vodka. It is made from glacial water and is distilled using sustainable energy from geothermal heat.
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EXPERT INSIGHTS

Malia Asfour

Director, North America

Jordan Tourism Board

Malia Asfour, Director of the Jordan Tourism Board in North America (JTBNA), began handling tourism for the Jordanian government in the U.S. as tourism attaché in Washington in 1995. She was a key participant in creating the country’s first tourism office in North America, which was launched in 1997. Asfour moved to the U.S. in 1990 and handled the press for the Jordan Information Bur... read more

Housam Raydan

Group Head of Marketing and Corporate Communications

Air Arabia

Housam Raydan is the Head of Marketing and Corporate Communications at Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the MENA region and a $3 billion Dubai Financial Market listed holding company (DFM:AIRARABIA). Raydan oversees the Marketing, Public Relations, Customer Relations and CSR across the Group. He has been with Air Arabia since 2007, helping the group’s brand development... read more

A View from Meeting Planners: Winning Strategies in Destination Marketing

Destination Analysts’ now quarterly survey, The State of the American Traveler, offers an in depth look at American leisure travelers. Developed specifically for the needs of Destination Marketing Organizations, this groundbreaking American travel research delves into the behaviors and perceptions of American travelers, including leisure travel sentiment, travel expectations, travel planning resources and top U.S. destinations of interest.

Click here to download the report

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