Geo Branding Center

AMAZING AUSTRALIA

Voted "The Top Destination of 2016" by Conde Nast Traveler, Australia boasts the finest array of food & wine served in the most stunning locations in the world, and top aquatic and coastal experiences. Read more

THE VALUE OF ORIGIN

In today’s marketing savvy world, branding is a fundamental strategy for competitive advantage. Now countries, like companies, are using branding to market themselves for investment, tourism and exports. Read more

DESTINATION MARKETING

Find industry resources specific to the marketing of destinations, attractions & venues curated by our staff. Read more

SANTA CLARA SUPER BOWL

The NFL will be holding its 50th Super Bowl in Santa Clara, California in February 2016. The event is estimated to draw 1 million people, including 5,000 journalists - about 70,000 people are expected to attend the game. Read more

Economic Development Spotlight

The International Economic Development Council (IEDC)
is a non-profit, non-partisian membership organization serving economic developers.
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Global Events Spotlight

Fast-paced and action-packed, this is the tournament that gives hockey fans the chance to see their teams go all the way to the World Cup and Olympics.
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LOCATIONS, PLACES OF ORIGIN spotlight

UNICA's mission is to play a leading role in the consolidation of the Brazilian sugarcane industry aas a modern agro-industrial complex equipped to compete sustainably in Brazil and around the world.
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EXPERT INSIGHTS

Malia Asfour

Director, North America

Jordan Tourism Board

Malia Asfour, Director of the Jordan Tourism Board in North America (JTBNA), began handling tourism for the Jordanian government in the U.S. as tourism attaché in Washington in 1995. She was a key participant in creating the country’s first tourism office in North America, which was launched in 1997. Asfour moved to the U.S. in 1990 and handled the press for the Jordan Information Bur... read more

Housam Raydan

Group Head of Marketing and Corporate Communications

Air Arabia

Housam Raydan is the Head of Marketing and Corporate Communications at Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the MENA region and a $3 billion Dubai Financial Market listed holding company (DFM:AIRARABIA). Raydan oversees the Marketing, Public Relations, Customer Relations and CSR across the Group. He has been with Air Arabia since 2007, helping the group’s brand development... read more

A View from Meeting Planners: Winning Strategies in Destination Marketing

Development Counsellors International has just released the second edition of A View from Meeting Planners: Winning Strategies in Destination Marketing. An innovative look at the decision making processes of the meeting industry’s “customers,” the study reveals and examines best practices in marketing places.

Click here to download the report

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