Geo Branding Center

COUNTRY IN THE SPOTLIGHT

A nation’s brand is crafted through experiences from tourists, investors, and followers of global news. Read more

In today’s marketing savvy world, branding is a fundamental strategy for competitive advantage. Now countries, like companies, are using branding to market themselves for investment, tourism and exports. Read more

DESTINATION MARKETING

Find industry resources specific to the marketing of destinations, attractions & venues curated by our staff. Read more

GLOBAL EVENTS

Hosting global events provides a platform for countries to highlight their brand and develop their economy. Read more

Economic Development Spotlight

Singapore ranks the top city in Asia in quality of life for expats. Learn more »

Global Events Spotlight

How did a festival originally meant to pay respects to elders turn into a 3-day water fight?
Learn more »

LOCATIONS, PLACES OF ORIGIN spotlight

An Agave shortage in the heart of Mexico is a shot to
this year's Margarita-centric holiday. Learn more »

EXPERT INSIGHTS

Jon Mamela

Chief Marketing Officer and Senior Vice President

Destination Canada

Jon Mamela joined Destination Canada (formerly the Canadian Tourism Commission) in August 2013 and has since taken on progressive marketing roles, first overseeing the marketing and sales activities in its key international markets and then taking over as Chief Marketing Officer in 2014. Moving into 2015, he has added additional responsibilities, including the Business Events Canada division and t... read more

Housam Raydan

Group Head of Marketing and Corporate Communications

Air Arabia

Housam Raydan is the Head of Marketing and Corporate Communications at Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the MENA region and a $3 billion Dubai Financial Market listed holding company (DFM:AIRARABIA). Raydan oversees the Marketing, Public Relations, Customer Relations and CSR across the Group. He has been with Air Arabia since 2007, helping the group’s brand development... read more

GEOBRANDING BLOG: FEATURED POST

Achieving Competitive Advantage and Revenue From Nation Branding

While most self-marketing countries consider themselves tourism brands, leading companies in the space have found that only about a quarter of these countries actually qualify as country brands.

Click here to read full article

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